Mood Pricing Strategy
Mood Interior Designs is more than throw pillows and color palettes. Behind every beautiful space is a well-planned budget that factors in everything down to the lightbulb. While establishing a budget isn’t a particularly glamorous task, it is an important skill to master to achieve project profitability and company growth. Because if you didn’t know, most design firms are for-profit businesses - just like yours.
Growth strategies often include the goal to keep profitability consistent. Strangely enough, Mood accomplishes this by not charging design fees. Mood finds fees to be ambiguous at best, and often cause client confusion. We found ourselves explaining - excuse me - defending our fee structure which distracted and depreciated the service we provide. So, we did away with fees altogether in an attempt to help us all keep our eyes on the ball.
What is Mood’s growth and profitability strategy? One of Mood’s values is transparency - so here goes…
Lori Ann Dinkins
President, Mood Interior Designs
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